HappyCohort/Offer types
How DTC and ecommerce brands actually discount, by promotion type
HappyCohort reads the offer out of every send — the mechanic, the depth, the urgency, the promo phase — and benchmarks it against the set. Pick a promotion type to see real examples and how deep the discounting really goes.
- Promotion types
- 8
- Emails with offers
- 4,688
A percentage off the price — the most common kind.
A free gift, sample, or mini sizes when you buy.
Free or upgraded shipping, often once you spend enough.
A flat dollar amount off the price.
Sets and kits priced below buying each item alone.
Spend a set amount to earn a reward or perk.
Buy one get one, or other multi-buy deals.
Bonus rewards points (e.g. "earn 2× points") instead of money off.
How deep does the set go — and where do your offers sit?
HappyCohort benchmarks discount depth, cadence and urgency across competitors, and shows you where your promotions land.