HappyCohort/Insights
What DTC brands are doing over email — read from the data
Short, data-backed reads on the trends moving through the inbox: how the set is discounting, which message themes are rising, who's out-sending everyone. Each one is computed deterministically from HappyCohort's captured corpus — every figure traces back to the mail.
- Reports published
- 4
Erno Laszlo's 81% Off Is the Deepest Cut HappyCohort Tracked
One send in the tracked window pushed past every other discount HappyCohort captured.
Read the analysis →More reports
Across 2,113 tracked sends, the typical offer got meaningfully deeper — and most emails now carry one.
One send in the tracked window pushed past every other discount HappyCohort logged.
One brand's send count dwarfed the tracked set over the last 30 days.
See how your brand compares — open HappyCohort
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.