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Woosh Beauty/Routine Education/email teardown

Build Your Perfect Makeup Routine 💫

How Woosh Beauty built this send — a routine education email shipped as product hero on Wednesday at 1am, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Woosh BeautycampaignPreheader: “3 Essentials, 1 Complete Look ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Free shipping
Voice warmth
0.65
Sent
Wed · 1am
Format
Product hero
How this send compares
  • When Woosh Beauty does discount it averages 11.3% off — 9.5 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.71 for Woosh Beauty vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Customization
Hero headline
Build Your Perfect Makeup Routine
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“EXPLORE THE SET”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Wednesday
Local hour
1am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Women-Owned, Cruelty-Free, Clean Beauty”sustainability · unsubstantiated
  • “Clean Beauty”ingredient · unsubstantiated
Products featured
  • Build Your Routine Bundlehero
  • Fold Out Face® Refillable Palette
  • Fold Out Complexion®
  • Spin-On® Lip Gloss
  • Monogamous™ Lip Stain
  • Boudoir Balm™
  • Like Magic® Mascara
  • Like Magic® Mascara Mini
HappyCohort

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.