How WOO MORE PLAY built this send — a partner app launch email shipped as editorial / long-form on Wednesday at 3am, carrying a 20% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
20% off — 0.7 points shallower than the tracked set average of 20.7% (this brand averages 20.0% when it discounts).
Voice warmth 0.75 for WOO MORE PLAY vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Partner App Launch
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Subscription Savings
Hero headline
The app your sex life has been missing
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Explore the Coach”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06
Send timing
Day
Wednesday
Local hour
3am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“58% of men saw results in just 4 weeks”efficacy · unsubstantiated
“The Coach is a personalized daily program built by sex therapists, urologists, and the world's leading men's health experts”ingredient · unsubstantiated
“The Coach for Her is a personalized intimacy program built by sex therapists, psychologists, and women's health experts”ingredient · unsubstantiated
Products featured
The Coach (for Him)new
The Coach (for Her)new
WOO More Play Products (subscription)
HappyCohort
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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.