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Wholesale Botanics/Discount Led/email teardown

Summer Essentials Sale ON NOW ☀️ 15% Off Seasonal Oils

How Wholesale Botanics built this send — a discount led email shipped as product hero on Monday at 8pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Wholesale BotanicscampaignPreheader: “Use 🎟️[redacted]🎟️ on patio, bug-season, travel, and warm-weather favorites. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.55
Sent
Mon · 8pm
Format
Product hero
How this send compares
  • 15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 19.3% when it discounts).
  • Voice warmth 0.68 for Wholesale Botanics vs 0.69 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Seasonal
Hero headline
☀️15% OFF SUMMER ESSENTIALS☀️
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sat, Jul 18, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP SUMMER OILS ☀️ 15% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP SUMMER OILS ☀️ 15% OFF”→ Collection · primaryctrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_0
  2. 2“Summer Essentials sale, 15% off with code SUMMER15, excludes 400lb+”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_2
  3. 3“SAVE ON 🎉 SUMMER”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_3
  4. 4“SUMMER15”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_4
  5. 5“SUMMER15”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_5
  6. 6“& more”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_6
  7. 7“SUMMER15”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_7
  8. 8“Image of Peppermint Essential Oil”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_8
  9. 9“Peppermint Essential Oil”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_9
  10. 10“Image of Lemongrass Essential Oil”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_10
  11. 11“Lemongrass Essential Oil”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_11
  12. 12“Image of Lavender Essential Oil”→ Product pagectrk.klclick1.com/l/01KXEK7NT902WARH5HG77CW573_12
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
8pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% Pure”ingredient · unsubstantiated
  • “Responsibly Sourced”sustainability · unsubstantiated
  • “Cruelty-Free”sustainability · unsubstantiated
  • “4.7 Stars on 800+ TrustPilot Reviews”social proof · substantiated
Products featured
  • Peppermint Essential Oil
  • Lemongrass Essential Oil
  • Lavender Essential Oil
  • Citronella Essential Oil
  • Lemon Essential Oil
  • Rosemary Essential Oil
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.