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Wholesale Botanics/Discount Led/email teardown

Happy 4th πŸŽ† 20% Off Everything ENDS SOON

How Wholesale Botanics built this send β€” a discount led email shipped as product hero on Saturday at 2pm, carrying a 20% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Wholesale BotanicscampaignPreheader: β€œCelebrate with 🎟️[redacted]🎟️ on essential oils, carrier oils, butters and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.65
Sent
Sat Β· 2pm
Format
Product hero
How this send compares
  • 20% off β€” 0.7 points shallower than the tracked set average of 20.7% (this brand averages 19.3% when it discounts).
  • Voice warmth 0.68 for Wholesale Botanics vs 0.69 across the set β€” right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Pure Ingredients
Hero headline
Happy 4th of July β€” 20% Off Everything with code [redacted]
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
β€œWeβ€β€œYou”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œVIEW CATALOG πŸ’š 20% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œ100% Pure”ingredient Β· unsubstantiated
  • β€œResponsibly Sourced”sustainability Β· unsubstantiated
  • β€œCruelty-Free”ingredient Β· unsubstantiated
  • β€œ4.7 Stars on 800+ TrustPilot Reviews”social proof Β· substantiated
Products featured
  • Lavender Essential Oil
  • Peppermint Essential Oil
  • Bergamot Essential Oil
  • Cedarwood Essential Oil
  • Blue Lotus Essential Oil
  • Myrrh Essential Oil
  • Eucalyptus Essential Oil
  • Lemongrass Essential Oil
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.