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Wholesale Botanics/Loyalty Exclusive Discount/email teardown

πŸ”’ 40% off Lavandin Grosso Oil πŸ”‘πŸ‘‰ Wholesale Club Members Only

How Wholesale Botanics built this send β€” a loyalty exclusive discount email shipped as product hero on Thursday at 7pm, carrying a 40% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Wholesale BotanicscampaignPreheader: β€œBest price ever on this lavender variety with Club Membership! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
40% off
Voice warmth
0.60
Sent
Thu Β· 7pm
Format
Product hero
How this send compares
  • 40% off β€” 19.3 points deeper than the tracked set average of 20.7% (this brand averages 19.3% when it discounts).
  • Voice warmth 0.68 for Wholesale Botanics vs 0.69 across the set β€” right on the set median.
01

Message & creative

Message theme
Loyalty Exclusive Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Membership Upsell
Hero headline
WHOLESALE CLUB EXCLUSIVE β€” 40% OFF Lavandin Grosso Oil
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP SALE πŸ”“ CLUB EXCLUSIVE”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
7pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œ100% Pure Lavandin Grosso Essential Oil, Grown in France”ingredient Β· unsubstantiated
  • β€œResponsibly Sourced, Safety & Quality, Cruelty-Free”sustainability Β· unsubstantiated
  • β€œ4.7 Stars on 800+ TrustPilot Reviews”social proof Β· substantiated
  • β€œAffordable alternative to Lavandula angustifolia with many of the same soft floral aromas and peaceful effects”efficacy Β· unsubstantiated
Products featured
  • Lavandin Grosso Essential Oilhero
  • Wholesale Club - Bronze
  • Wholesale Club - Silver
  • Wholesale Club - Gold
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.