How Westmore Beauty built this send — a gift with purchase email shipped as product hero on Friday at 8am, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Westmore Beauty does discount it averages 18.1% off — 2.6 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.63 for Westmore Beauty vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Limited Availability
Hero headline
Free Supreme Creme with Any Body Coverage Perfector Order
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“free supreme creme with any body coverage perfector order”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Cruelty Free”ingredient · unsubstantiated
“Money-Back Guarantee”guarantee · substantiated
Products featured
Body Coverage Perfectorhero
Supreme Cremenew
HappyCohort
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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.