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Westmore Beauty/Gift With Purchase/email teardown

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How Westmore Beauty built this send — a gift with purchase email shipped as product hero on Sunday at 8am, carrying a $49 gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Westmore BeautycampaignPreheader: “Ends at midnight. Last chance to claim. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$49 off
Voice warmth
0.55
Sent
Sun · 8am
Format
Product hero
How this send compares
  • When Westmore Beauty does discount it averages 18.1% off — 2.6 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.63 for Westmore Beauty vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Limited Time Urgency
Hero headline
FREE GIFT – Get Supreme Creme FREE with any Body Coverage Perfector order
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$49 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Product page · primaryctrk.klclick.com/l/01KXAN430YH4WJCQ8Y4Y2XMBYS_0
  2. 2“limited time offer”→ Product pagectrk.klclick.com/l/01KXAN430YH4WJCQ8Y4Y2XMBYS_1
  3. 3“free supreme creme with any body coverage perfector order”→ Product pagectrk.klclick.com/l/01KXAN430YH4WJCQ8Y4Y2XMBYS_2
  4. 4“free supreme creme with order”→ Product pagectrk.klclick.com/l/01KXAN430YH4WJCQ8Y4Y2XMBYS_3
  5. 5“Money-Back Guarantee - Shop with confidence”→ Product pagectrk.klclick.com/l/01KXAN430YH4WJCQ8Y4Y2XMBYS_5
  6. 6“VIP Rewards - Earn points on every order”→ Product pagectrk.klclick.com/l/01KXAN430YH4WJCQ8Y4Y2XMBYS_6
  7. 7“https://www.instagram.com/westmorebeauty/”→ Product pagectrk.klclick.com/l/01KXAN430YH4WJCQ8Y4Y2XMBYS_7
  8. 8“https://www.facebook.com/WestmoreBeauty/”→ Product pagectrk.klclick.com/l/01KXAN430YH4WJCQ8Y4Y2XMBYS_8
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Sunday
Local hour
8am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Waterproof body coverage with 48-hour wear”efficacy · unsubstantiated
  • “Hydrating, buildable face coverage with 12-hour wear”efficacy · unsubstantiated
  • “Cruelty Free”ingredient · unsubstantiated
  • “Money-Back Guarantee”guarantee · substantiated
Products featured
  • Body Coverage Perfectorhero
  • Supreme Creme$49
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.