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Viseart Paris/Discount Led/email teardown

Splash! Summer's Sparkliest Sale Sets✨

How Viseart Paris built this send — a discount led email shipped as product hero on Friday at 5pm, carrying a $40 gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Viseart PariscampaignPreheader: “Up to 50% off plus a free $40 gift. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$40 off
Voice warmth
0.60
Sent
Fri · 5pm
Format
Product hero
How this send compares
  • When Viseart Paris does discount it averages 50.0% off — 29.3 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.62 for Viseart Paris vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Summer Seasonal
Hero headline
VIVE L'ÉTÉ! LAST CALL FOR SUNLIT SAVINGS!
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$40 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$100
Urgency
Deadline-led
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW!”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted

No explicit claims detected.

Products featured
  • Visepro 15-Pan Structure Brow, Shadow, Hairline & Contour Palette$43
  • Visepro Neutral Mattes$48
  • Paris Nuit Etoilee Etendu$31
  • Visepro Grande Pro 1X$105
HappyCohort

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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.