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Cheeky/Sensitive Skin/email teardown

Your Pits Have Feelings Too

How Cheeky built this send — a sensitive skin email shipped as product hero on Monday at 11pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: CheekycampaignPreheader: “Aluminum free deodorant made for sensitive skin ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Bundle / set
Voice warmth
0.75
Sent
Mon · 11pm
Format
Product hero
How this send compares
  • When Cheeky does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.70 for Cheeky vs 0.69 across the set — right on the set median.
01

Message & creative

Message theme
Sensitive Skin
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Aluminum Free Deodorant for Sensitive Skin
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.72
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“Shop Now”→ Collection · primaryctrk.klclick1.com/l/01KXEX2959KAF1HB9MPRJ83FJ7_0
  2. 2“Bad for BO. Good for Your Skin.”→ Product pagectrk.klclick1.com/l/01KXEX2959KAF1HB9MPRJ83FJ7_1
  3. 3“Shop Subscriptions”→ Collection
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Clinically tested”efficacy · unsubstantiated
  • “No Harsh Ingredients”ingredient · unsubstantiated
  • “Aluminum Free”ingredient · substantiated
  • “Cheeky kills odor-causing bacteria and leaves the good stuff alone. That keeps your skin's microbiome happy so there's no irritation.”efficacy · unsubstantiated
  • “30d Money Back Guarantee”guarantee · substantiated
  • “Made in the USA”sustainability · unsubstantiated
  • “High Quality Ingredients”ingredient · unsubstantiated
Products featured
  • Cheeky Aluminum Free Deodorant – Lofi Lavender
  • Cheeky Aluminum Free Deodorant – License to Clean
HappyCohort

See how your brand compares — open HappyCohort

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.