HappyCohortEnter app

Cheeky/New Launch/email teardown

Solo Leveling Collector’s Box is BACK

How Cheeky built this send — a new launch email shipped as mixed / modular on Tuesday at 11pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: CheekyflowPreheader: “Get it before it's gone again. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.50
Sent
Tue · 11pm
Format
Mixed / modular
How this send compares
  • When Cheeky does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.70 for Cheeky vs 0.69 across the set — right on the set median.
01

Message & creative

Message theme
New Launch
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Licensed Collaboration
Hero headline
The Solo Leveling Collector's Box is Back
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.50
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“ORDER NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
11pm
Send type
flow
Flow: other
07

Claims & products

Claims extracted
  • “30d Money Back Guarantee”guarantee · unsubstantiated
  • “All Soaps Made in the USA”ingredient · unsubstantiated
  • “High Quality Ingredients”ingredient · unsubstantiated
  • “Limited Pre-Order Almost Full”social proof · unsubstantiated
Products featured
  • Solo Leveling Collector's Boxhero
  • Aura Moisturizing Body Soap
  • Dancer Moisturizing Body Soap
  • Knight Moisturizing Body Soap
  • General Moisturizing Body Soap
HappyCohort

See how your brand compares — open HappyCohort

HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open HappyCohort
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.