How Cheeky built this send — a clean ingredients email shipped as product hero on Thursday at 11pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Cheeky does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.70 for Cheeky vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Efficacy Proof
Hero headline
Pass the Sniff Test
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“SymDeo PMD Green — Kills bacteria that cause BO”ingredient · unsubstantiated
“Arrowroot — Soaks up sweat to keep you dry”ingredient · unsubstantiated
“Magnesium — Keeps PH balance in check”ingredient · unsubstantiated
“30d Money Back Guarantee”guarantee · substantiated
“Made in the USA”ingredient · unsubstantiated
“Aluminum Free Deodorant that Actually Works”efficacy · unsubstantiated
Products featured
License to Clean Aluminum-Free Deodoranthero
Lofi Lavender Aluminum-Free Deodorant
HappyCohort
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