How Trish McEvoy built this send — a new launch email shipped as product hero on Friday at 12pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Trish McEvoy does discount it averages 17.5% off — 3.2 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.67 for Trish McEvoy vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Craftsmanship
Hero headline
Brush Beautifully
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$125
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CURATE YOUR COLLECTION”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Hand-shaped and expertly crafted for flawless makeup application”efficacy · unsubstantiated
“Each high-performance brush is designed to do the work for you—making every look effortlessly beautiful”efficacy · unsubstantiated
Products featured
Dual-Ended Brush 53/58 All-Purpose Eyenew
Dual-Ended Brush 23/60 Place, Blend & Definenew
Dual-Ended Brush 29/69 Shadow & Blendingnew
Dual-Ended Brush 89 Complexion Enhancementnew
Brush 39 Deluxe Kabukinew
Dual-Ended Brush 64/79new
100 Eau De Parfum Spritzer
Beauty Booster® Soothe & Illuminate Cream (mini)
HappyCohort
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