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Bloomi/Gift With Purchase/email teardown

FINAL HOURS | FREE GIFT

How Bloomi built this send — a gift with purchase email shipped as product hero on Friday at 11pm, carrying a $58 gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: BloomicampaignPreheader: “Free massager on all orders ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$58 off
Voice warmth
0.72
Sent
Fri · 11pm
Format
Product hero
How this send compares
  • When Bloomi does discount it averages 30.0% off — 9.3 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.79 for Bloomi vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
FREE Massager With your next purchase
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$58 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 10, 2001
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GET IN THE MOOD”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Sexologist-Developed”ingredient · unsubstantiated
  • “Women-Owned”ingredient · unsubstantiated
  • “Clean Ingredients”ingredient · unsubstantiated
  • “Plant-Based, Glycerin-Free, Cruelty-Free (Arousal Oil)”ingredient · unsubstantiated
  • “All-Natural, Glycerin-Free, Paraben-Free (Lube)”ingredient · unsubstantiated
  • “Medical-Grade Silicone (Glow Massager)”ingredient · unsubstantiated
Products featured
  • Glow Warming Massagerhero
  • Luxe Arousal Oil
  • Smooth Organic Water-Based Lube
  • Cleanse Toy and Intimate Skin Foam Wash
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.