How The 7 Virtues built this send — a new launch email shipped as product hero on Saturday at 2pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When The 7 Virtues does discount it averages 14.0% off — 6.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.75 for The 7 Virtues vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Travel
Hero headline
MEET THE SUMMER FLING MINI TRIO
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE LIMITED EDITION TRIO”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
1“SHOP THE LIMITED EDITION TRIO”→ Product page · primary
2“ADD TO ORDER”→ Product page
3“SHOP TRAVEL SIZE”→ Product page
4“SHOP ALL”→ Collection
5“SHOP THE 7 VIRTUES AT SEPHORA”→ Collection
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Every The 7 Virtues scent is made to layer. Our perfumes combine to create new bespoke scents.”efficacy · unsubstantiated
“Designed with our Harmony Molecule™”ingredient · unsubstantiated
“This company meets high standards of social and environmental impact.”sustainability · substantiated
Products featured
Summer Fling Mini Trio$45new
Strawberry Jam$94
Coconut Sun$94
Clementine Dream$94
Vanilla Woods Travel-Size$32restock
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