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Com/Welcome Offer/email teardown

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How Com built this send — a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: TENAflowPreheader: “We’re excited to have you - We’ve got a little welcome treat just for you🎁 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.75
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 10.7 points shallower than the tracked set average of 20.7%.
01

Message & creative

Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Product Range Education
Hero headline
Welcome - and thank you for signing up to hear from TENA.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Award-Winning Protection You Can Trust”ranking · substantiated
  • “Reader's Digest Trusted Brand Winner 2022, 2023, 2025, 2026 – Incontinence Products, Voted by Australians”ranking · substantiated
  • “92% (visible percentage in email)”efficacy · unsubstantiated
Products featured
  • TENA Women's Liners, Pads & Discreet Underwear
  • TENA Men Active Fit
  • TENA Pants Protect+ & ProSkin Pants
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.