How tarte built this send — a gift with purchase email shipped as product hero on Friday at 3pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: tartecampaignPreheader: “your cheeks will thank you”
Offer
Gift with purchase
Voice warmth
0.75
Sent
Fri · 3pm
Format
Product hero
How this send compares
When tarte does discount it averages 25.3% off — 4.6 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.71 for tarte vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Blush Authority
Hero headline
FREE BRUSH
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.