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Swanson Vitamins/Discount Led/email teardown

๐ŸŽ‚ We're blowing the candles out for our big birthday bash

How Swanson Vitamins built this send โ€” a discount led email shipped as mixed / modular on Monday at 9pm, carrying a 40% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Swanson VitaminscampaignPreheader: โ€œอ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ อ โ€
Offer
40% off
Voice warmth
0.60
Sent
Mon ยท 9pm
Format
Mixed / modular
How this send compares
  • 40% off โ€” 19.3 points deeper than the tracked set average of 20.7% (this brand averages 31.3% when it discounts).
  • Voice warmth 0.65 for Swanson Vitamins vs 0.69 across the set โ€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Loyalty Rewards
Hero headline
BIG BIRTHDAY BASH โ€” Celebration ending! 40% OFF Swanson Brand + 2X REWARDS on Everything
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price โ€” the most common kind.
Depth
40% off
Promo phase
Last chance
A deadline push โ€” 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
โ€œWeโ€โ€œYouโ€
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 โ€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
โ€œShop Nowโ€
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ€” 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
e.e.swansonvitamins.com
No UTM tagging detected
Tracking domain
โ€”
ESP fingerprint ยท Cordial
All CTAs ยท top to bottom
  1. 1โ€œShop Nowโ€โ†’ Collection ยท primarye.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/375ca10d
  2. 2โ€œSign up for Rewardsโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/5f48f00f
  3. 3โ€œ40% off Swanson Brand + 2X Rewards on Everythingโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/02db498a
  4. 4โ€œUp to 70% off Hot Buysโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/867dbb7b
  5. 5โ€œShop Nowโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/6bcbd634
  6. 6โ€œShop Nowโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/74a5002a
  7. 7โ€œShop Nowโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/3a9f74fc
  8. 8โ€œMagnesiumโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/5a828b5c
  9. 9โ€œSleep Supportโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/1602bde3
  10. 10โ€œShop Nowโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/79c5fd16
  11. 11โ€œGreens and Superfoodsโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/f5737956
  12. 12โ€œHydration and Electrolytesโ€โ†’ Product pagee.e.swansonvitamins.com/c2/2224:6a5501901b38eb5ed1007b2f:ot:6a3b65ba389c66031b01717c:1/0d8b7e8e
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • โ€œPlant Based Omega-3 โ€” Heart and Brain Healthโ€efficacy ยท unsubstantiated
  • โ€œLutein โ€” Eye and Vision Healthโ€efficacy ยท unsubstantiated
  • โ€œTriple Magnesium Complex โ€” Muscle and Bone Healthโ€efficacy ยท unsubstantiated
  • โ€œMellow Magnesium โ€” Supports Relaxation, Calm & Focusโ€efficacy ยท unsubstantiated
  • โ€œSwanson offers a full refund for products 100 days from date of purchaseโ€guarantee ยท substantiated
  • โ€œSimply Hydrate โ€” 3X the Electrolytes, Zero Sugarโ€ingredient ยท unsubstantiated
Products featured
  • Collagen Peptides Stick Packs$15
  • Plant Based Omega-3 - Featuring life's OMEGA$27
  • Lutein$7
  • Triple Magnesium Complex
  • Mellow Magnesium (Magnesium Glycinate Plus L-Theanine)
  • Deep Rest & Stress Relief
  • Glycine 1000mg
  • Berberine Complex
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed โ€” it is not part of the indexed analysis above.