Supergoop! / Invisible Spf / email teardown
Invisible SPF for every summer moment How Supergoop! built this send — a invisible spf email shipped as product hero on Sunday at 4pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Sun, Jul 12, 2026 From: Supergoop! campaign Preheader: “Don’t miss out on free shipping — for a limited time only ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
When Supergoop! does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7% . This send itself carries no offer. Voice warmth 0.65 for Supergoop! vs 0.69 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Invisible Spf
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Free Shipping
Hero headline
Invisible SPF for every summer moment
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.65
Restrained Exuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
All CTAs · top to bottom
1 “SHOP NOW” → Collection · primary supergoop.attentivemail.com/ls/click 2 “Shop Unseen Sunscreen SPF 50” → Product page supergoop.attentivemail.com/ls/click 3 “Unseen Summer” → Product page supergoop.attentivemail.com/ls/click 4 “Free Shipping - Limited Time Only” → Product page supergoop.attentivemail.com/ls/click 5 “SHOP CLEAR” → Product page supergoop.attentivemail.com/ls/click 6 “SHOP TINTED” → Product page supergoop.attentivemail.com/ls/click 7 “SHOP MINERAL” → Product page supergoop.attentivemail.com/ls/click 8 “SHOP BODY” → Product page supergoop.attentivemail.com/ls/click 9 “Follow Us On Instagram” → Product page supergoop.attentivemail.com/ls/click 10 “Follow Us On TikTok” → Product page supergoop.attentivemail.com/ls/click 11 “SHOP UNSEEN SUNSCREEN” → Product page 05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“A weightless, scentless broad-spectrum SPF that's non-irritating, clinically tested to improve skin clarity” efficacy · substantiated “doubles as a primer for all-day makeup wear — Based on an independent clinical study with 33 women 8 hours after one application as compared to foundation alone” efficacy · substantiated Products featured
Unseen Sunscreen SPF 50 hero Unseen Sunscreen Stick SPF 40 HappyCohort
See how your brand compares — open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Supergoop! → All invisible spf emails → All Free shipping offers → Summer kickoff sends →