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Supergoop!/Summer Sun Protection/email teardown

Home or on the go, this set covers it all

How Supergoop! built this send — a summer sun protection email shipped as product hero on Wednesday at 4pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Supergoop!campaignPreheader: “The PLAY duo for every summer activity | Plus, FREE shipping on orders $50+ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Free shipping
Voice warmth
0.65
Sent
Wed · 4pm
Format
Product hero
How this send compares
  • When Supergoop! does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.65 for Supergoop! vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Summer Sun Protection
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bundle Value
Hero headline
PLAY HOME & AWAY SET — SPF THAT WORKS WHILE YOU PLAY
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Sweat-resistant SPF that stays in play through every set.”efficacy · unsubstantiated
  • “Broad-spectrum protection that goes the distance.”efficacy · unsubstantiated
  • “Water Resistant (80 minutes)”efficacy · substantiated
  • “With Sunflower Extract”ingredient · substantiated
Products featured
  • PLAY Home & Away Set$68hero
  • PLAY Everyday Lotion SPF 50 (18 fl oz)
  • PLAY Everyday Lotion SPF 50 (2.4 fl oz)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.