FREE shipping on summer SPF for a limited time only ☀️
How Supergoop! built this send — a free shipping email shipped as product hero on Thursday at 3pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Supergoop! does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.65 for Supergoop! vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Free Shipping
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Spf
Hero headline
SPF SHIPPED FREE ON ALL ORDERS FOR A LIMITED TIME
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A weightless mist that sprays clear on wet or dry skin.”efficacy · unsubstantiated
“Lightweight, water and sweat resistant broad spectrum SPF for every day.”efficacy · unsubstantiated
“A glow-boosting broad spectrum SPF that works as a primer.”efficacy · unsubstantiated
Products featured
Play Mist SPF 50 – Whipped Coconutnew
Play Everyday Lotion SPF 50
Glowscreen SPF 40 Sunrise
HappyCohort
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