Supergoop! / Free Shipping Urgency / email teardown
Final hours for FREE shipping ⏰ How Supergoop! built this send — a free shipping urgency email shipped as product hero on Monday at 3pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Mon, Jul 13, 2026 From: Supergoop! campaign Preheader: “Every order. No minimum spend. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
When Supergoop! does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7% . This send itself carries no offer. Voice warmth 0.65 for Supergoop! vs 0.69 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Free Shipping Urgency
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Scents Launch
Hero headline
LAST CHANCE — FREE SHIPPING ON ALL ORDERS FOR A LIMITED TIME
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.85
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
All CTAs · top to bottom
1 “SHOP NOW” → Collection · primary supergoop.attentivemail.com/ls/click 2 “Last Chance for Free Shipping” → Product page supergoop.attentivemail.com/ls/click 3 “Explore Our Bestsellers” → Product page supergoop.attentivemail.com/ls/click 4 “Shop PLAY Mist SPF 50” → Product page supergoop.attentivemail.com/ls/click 5 “Shop Glowscreen SPF 40” → Product page supergoop.attentivemail.com/ls/click 6 “Shop Unseen Sunscreen SPF 50” → Product page supergoop.attentivemail.com/ls/click 7 “SHOP CLEAR” → Product page supergoop.attentivemail.com/ls/click 8 “SHOP TINTED” → Product page supergoop.attentivemail.com/ls/click 9 “SHOP MINERAL” → Product page supergoop.attentivemail.com/ls/click 10 “SHOP BODY” → Product page supergoop.attentivemail.com/ls/click 11 “Follow Us On Instagram” → Product page supergoop.attentivemail.com/ls/click 12 “Follow Us On TikTok” → Product page supergoop.attentivemail.com/ls/click 05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“A weightless mist that sprays clear on wet or dry skin.” efficacy · unsubstantiated “A glow-boosting broad spectrum SPF that works as a primer.” efficacy · unsubstantiated “Broad Spectrum Sunscreen SPF 50 PA++++ Water & Sweat Resistant (80 minutes)” ingredient · substantiated Products featured
Play Mist SPF 50 – Whipped Coconut new Glowscreen SPF 40 Sunrise HappyCohort
See how your brand compares — open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Supergoop! → All free shipping urgency emails → All Free shipping offers →