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Sunday Riley/Discount Led/email teardown

30% Off Your Best Match for Clear Skin, at Ulta

How Sunday Riley built this send — a discount led email shipped as product hero on Saturday at 5pm, carrying a 30% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Sunday RileycampaignPreheader: “Calm breakouts by day, target texture by night. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.55
Sent
Sat · 5pm
Format
Product hero
How this send compares
  • 30% off — 9.3 points deeper than the tracked set average of 20.7% (this brand averages 24.0% when it discounts).
  • Voice warmth 0.63 for Sunday Riley vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clear Skin Routine
Hero headline
Final Hours 30% OFF Your Clear Skin Routine
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop at Ulta”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“Shop at Ulta”→ Collection · primaryctrk.klclick.com/l/01KX914DM7TTFJ63842QVT7R9J_0
  2. 2“Build Your Clear Skin Routine”→ Product pagectrk.klclick.com/l/01KX914DM7TTFJ63842QVT7R9J_1
  3. 3“Cleanse Breakout Breakup”→ Product pagectrk.klclick.com/l/01KX914DM7TTFJ63842QVT7R9J_2
  4. 4“Tone Detox Darling”→ Product pagectrk.klclick.com/l/01KX914DM7TTFJ63842QVT7R9J_3
  5. 5“Clear Peacekeeper Serum”→ Product pagectrk.klclick.com/l/01KX914DM7TTFJ63842QVT7R9J_4
  6. 6“Treat A.I. Smart Retinoid Serum”→ Product pagectrk.klclick.com/l/01KX914DM7TTFJ63842QVT7R9J_5
  7. 7“rePurpose”→ Product pagectrk.klclick.com/l/01KX914DM7TTFJ63842QVT7R9J_7
  8. 8“ulta.com”→ Product pagectrk.klclick.com/l/01KX914DM7TTFJ63842QVT7R9J_16
  9. 9“Shop Now”→ Product page
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Certified B Corporation”sustainability · substantiated
  • “Cruelty Free, Leaping Bunny”ingredient · substantiated
  • “My Green Lab Certified Green”sustainability · substantiated
  • “rePurpose”sustainability · substantiated
Products featured
  • Breakout Breakup Purifying Salicylic Acid Cleanser
  • Detox Darling Pro-Microbiome Balancing Essence Mist
  • Peace Keeper Acne Treatment Serum
  • A.I. Smart Retinoid Serum
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.