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SUKOSHI/New Launch/email teardown

Glow From Head to Toe 🌞✨

How SUKOSHI built this send β€” a new launch email shipped as product hero on Tuesday at 7pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: SUKOSHIcampaignPreheader: β€œShop NEW Hairplus, IT’S SKIN & more! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.72
Sent
Tue Β· 7pm
Format
Product hero
How this send compares
  • Voice warmth 0.71 for SUKOSHI vs 0.69 across the set β€” right on the set median.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Skin & Hair
Hero headline
New Summer Essentials
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$65
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Tuesday
Local hour
7pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œDelivers deep hydration”efficacy Β· unsubstantiated
  • β€œRepair damaged strands”efficacy Β· unsubstantiated
  • β€œRefreshes tired skin”efficacy Β· unsubstantiated
  • β€œHydrates and retains moisture”efficacy Β· unsubstantiated
  • β€œSkin repair & renewal”efficacy Β· unsubstantiated
  • β€œQuick reset in sheet form”efficacy Β· unsubstantiated
Products featured
  • HAiR+ Protein Bond Water Essencenew
  • HAiR+ Protein Bond Treatmentnew
  • HAiR+ Protein Bond Ampoule Essence #Modern Peachnew
  • Chasin' Rabbits Magic Beauty Shroom Essencenew
  • Chasin' Rabbits Bunny Line Smoothernew
  • Chasin' Rabbits Freeze Tag Ice Rollernew
  • Chasin' Rabbits Apple Jam Scrub Foamnew
  • It's Skin Prestige Snail Vita Masknew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.