How StriVectin built this send — a skin hydration email shipped as product hero on Wednesday at 12pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When StriVectin does discount it averages 43.8% off — 23.0 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.63 for StriVectin vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Skin Hydration
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
THIRST-AID STATION
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET QUENCHED”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
trk.strivectin.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% showed an immediate visual improvement in moisturization”efficacy · substantiated
“demonstrated improvement in skin hydration”efficacy · substantiated
“showed a surge in skin hydration in just 15 minutes”efficacy · substantiated
Products featured
Hydration Multiplier Hyaluronic Acid Serumhero
Re-Quench Water Creamhero
Hyaluronic Omega Moisture Lip Mask
HappyCohort
See how your brand compares — open HappyCohort
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.