How Stila Cosmetics built this send β a discount led email shipped as product hero on Friday at 12pm, carrying a 50% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
50% off β 29.3 points deeper than the tracked set average of 20.7% (this brand averages 27.5% when it discounts).
Voice warmth 0.64 for Stila Cosmetics vs 0.69 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Exclusivity
Hero headline
SAVE 50% in our Secret Sale
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP SECRET SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βStila is Leaping Bunny Certifiedβsustainability Β· substantiated
Products featured
Stay All Day Waterproof Brow Color
Shadow Stick
Stay All Day Liquid Lipstick
Aqua Waterproof Eye Liner Pencil
Heaven's Hue Highlighter
Glitter & Glow Liquid Eye Shadow
Eye Shadow Palette
Stay All Day Dual-Ended Liner
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