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Stila Cosmetics/Discount Led/email teardown

Last chance to SAVE 50%! πŸ”₯

How Stila Cosmetics built this send β€” a discount led email shipped as product hero on Monday at 12pm, carrying a 50% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Stila CosmeticscampaignPreheader: β€œUse code: [redacted] ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
50% off
Voice warmth
0.55
Sent
Mon Β· 12pm
Format
Product hero
How this send compares
  • 50% off β€” 29.3 points deeper than the tracked set average of 20.7% (this brand averages 27.5% when it discounts).
  • Voice warmth 0.64 for Stila Cosmetics vs 0.69 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Exclusivity
Hero headline
secret sale: for your eyes only β€” SAVE 50%
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
50% off
Promo phase
Last chance
A deadline push β€” 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
β€œWeβ€β€œYou”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œ50% Off Secret Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
  1. 1β€œ50% Off Secret Sale”→ Collection Β· primaryctrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_0
  2. 2β€œNew Arrivals | SHOP NOW”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_1
  3. 3β€œEyes | SHOP NOW”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_2
  4. 4β€œLips | SHOP NOW”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_3
  5. 5β€œFace | SHOP NOW”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_4
  6. 6β€œ50% Off Secret Sale”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_5
  7. 7β€œ50% Off Secret Sale”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_6
  8. 8β€œ50% Off Secret Sale”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_7
  9. 9β€œ50% Off Secret Sale”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_8
  10. 10β€œSign up for SMS”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_9
  11. 11β€œJoin Stila Star Rewards”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_10
  12. 12β€œStila on Instagram”→ Product pagectrk.klclick.com/l/01KXDQC9Z8WGG900QYJ8EQ1KPD_13
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Monday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œStila is Leaping Bunny Certified”sustainability Β· substantiated
Products featured
  • Smudge Stick Waterproof Eye Liner
  • Shimmer & Glow Liquid Eye Shadow
  • Stay All Day Liquid Lipstick
  • Brow Pen
  • Heaven's Hue Highlighter
  • Glitter & Glow Liquid Eye Shadow
  • In The Moment Eye Shadow Palette
  • Stay All Day Dual-Ended Liner
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.