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Static Nails/Discount Led/email teardown

🚨 SALE EXTENDED: Unlimited $5.99 Pop-Ons & lacquers

How Static Nails built this send — a discount led email shipped as product hero on Friday at 4pm, carrying a $6 $ off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Static NailscampaignPreheader: “48 hrs only! Grab trending bestsellers now ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$6 off
Voice warmth
0.65
Sent
Fri · 4pm
Format
Product hero
How this send compares
  • Voice warmth 0.66 for Static Nails vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller Urgency
Hero headline
SALE EXTENDED: $5.99 Mystery Perfect Packaging Pop-Ons & Lacquers
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$6 off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 12, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“CLAIM YOURS NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Perfect, like acrylic manicures in minutes”efficacy · unsubstantiated
  • “Bend and crack resistant”efficacy · unsubstantiated
  • “Last up to 30 days”efficacy · unsubstantiated
  • “Mega-watt shine meets a gel-like finish”efficacy · unsubstantiated
  • “Non-toxic + loaded with antioxidants”ingredient · unsubstantiated
  • “Last 3x longer than other nail polishes”efficacy · unsubstantiated
Products featured
  • Mystery Reusable Pop-On Manicure Set$6bestseller
  • Mystery Liquid Glass Lacquers & Treatments$6bestseller
HappyCohort

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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.