How Solawave built this send — a bogo last chance email shipped as plain-text on Saturday at 7am, carrying a bogo offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: SolawaveflowPreheader: “Don't want you to miss this...”
Offer
BOGO
Voice warmth
0.82
Sent
Sat · 7am
Format
Plain-text
How this send compares
Voice warmth 0.69 for Solawave vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Bogo Last Chance
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Red Light Therapy
Hero headline
Last chance to get your FREE device.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Use code: [redacted]”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
7am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“smooth out fine lines”efficacy · unsubstantiated
Products featured
Solawave Red Light Therapy Devicehero
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