How So Avant Garde built this send — a discount led email shipped as product hero on Friday at 1pm, carrying a 30% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
30% off — 9.3 points deeper than the tracked set average of 20.7% (this brand averages 22.9% when it discounts).
Voice warmth 0.60 for So Avant Garde vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Scent Discovery
Hero headline
These Stay With You
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP EXTENDED SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
trk.send.so-avant-garde.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Friday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Scents that become the memory — These Stay With You”efficacy · unsubstantiated
Products featured
Rise Eau de Parfum
Gingembre-Latte Eau de Parfum
Midnight Silhouette Eau de Parfum
American Dream Eau de Parfum
HappyCohort
See how your brand compares — open HappyCohort
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.