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Smileactives/Social Proof/email teardown

See what 7 days of whitening really looks like

How Smileactives built this send — a social proof email shipped as mixed / modular on Sunday at 11pm, carrying a bogo offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: SmileactivescampaignPreheader: “Up to 5 shades whiter in 7 days* See it for yourself. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
BOGO
Voice warmth
0.70
Sent
Sun · 11pm
Format
Mixed / modular
How this send compares
  • When Smileactives does discount it averages 59.3% off — 38.5 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.65 for Smileactives vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Efficacy Results
Hero headline
See what 7 days of whitening really looks like
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primaryctrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_0
  2. 2“Buy 1 Get 1 Free - No Trays No Strips Just Add It to Your Toothpaste”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_1
  3. 3“Shop Now - With Your Introductory Order”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_2
  4. 4“Pro Whitening Gel Bogo - Pro Whitening Gel Works With Your Toothpaste”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_3
  5. 5“Get My Gels”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_4
  6. 6“So Easy to Use and I Love It No Extra Effort - Just Regular Tooth Brushing”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_5
  7. 7“Double Bogo - Pro Whitening Gel Just Add to Toothpaste”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_6
  8. 8“Whitening Power Kit - a Complete Whitening Routine in One Kit”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_7
  9. 9“Get My Kit”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_8
  10. 10“It’s Not Only Effective but Easy to Use - Leaves My Mouth Feeling So Fresh”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_9
  11. 11“Smileactives®”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_10
  12. 12“Smileactives®”→ Product pagectrk.klclick.com/l/01KXC8ZFT5HV82EGVCKVKT3R18_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06

Send timing

Day
Sunday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Up to 5 shades whiter in 7 days*”efficacy · unsubstantiated
  • “Smileactives Whitening Power Kit has an average rating of 4 stars as of July 2026”social proof · substantiated
  • “Pro Whitening Gel works with your toothpaste to help remove deep stains effortlessly as you brush”efficacy · unsubstantiated
Products featured
  • Pro Whitening Gel BOGO$25hero
  • Whitening Power Kit$30
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.