๐ Two days only: 15% off your summer routine ๐
How Skin Pharm built this send โ a discount led email shipped as product hero on Wednesday at 1pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
15% off โ 5.7 points shallower than the tracked set average of 20.7% (this brand averages 16.9% when it discounts).
Voice warmth 0.71 for Skin Pharm vs 0.69 across the set โ right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Summer Routine
Hero headline
Products worth packing
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 9, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.5 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick2.com
No UTM tagging detected
Tracking domain
ctrk.klclick2.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โA hydrating cleanser that purifies without strippingโefficacy ยท unsubstantiated
โHyaluronic acid and peptides that hydrate and firmโingredient ยท substantiated
โA lightweight moisturizer that brightens and smoothsโefficacy ยท unsubstantiated
โA tinted sunscreen that protects, nourishes and evens toneโefficacy ยท unsubstantiated
โ[It] floods the skin with much needed moisture, and skin is left feeling so soft and comfortable. โ Cosmopolitanโsocial proof ยท substantiated
โWhen I don't use it, I notice. It's the perfect blend for deep hydration and has helped change my skin. โ Taylor Hill in Glamourโsocial proof ยท substantiated
โ[High Beam...] combats dark spots, uneven texture, fine lines and overall dullness. โ TZRโsocial proof ยท substantiated
โKelsea Ballerini says she's a big fan of Skin Pharm's 100% Mineral Tinted SPF. โ Elite Dailyโsocial proof ยท substantiated
Products featured
Gentle Rinse$34
Youth Serum$98
High Beam$77
100% Mineral Tinted SPF$51
HappyCohort
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