How Silly George built this send β a discount led email shipped as plain-text on Sunday at 10pm, carrying a 25% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
25% off β 4.3 points deeper than the tracked set average of 20.7% (this brand averages 25.0% when it discounts).
Voice warmth 0.73 for Silly George vs 0.69 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Plain-text
Secondary: Product hero
Secondary theme
Last Chance Urgency
Hero headline
Our Biggest Sale of the Season Ends Tonight
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Silly Georgeβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
β6x sold-out Pop-On Lashes in Flauntβsocial proof Β· unsubstantiated
βBold, extension-inspired look with full, fluttery volume and instant dramaβefficacy Β· unsubstantiated
βDark Brown Blush freshly restockedβingredient Β· unsubstantiated
Products featured
Pop-On Lashes in Flauntbestseller
Pop-On Lashes in Dark Brown Blushrestock
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