How Sienna Nail Polish built this send β a clean ingredients email shipped as editorial / long-form on Friday at 7am, carrying a % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Sienna Nail Polish does discount it averages 10.0% off β 10.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.87 for Sienna Nail Polish vs 0.69 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
People and planet are at the heart of everything we do.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.45
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βExplore Plant Based Colourβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βFirst glitter free and nano-particle free nail polish in the worldβranking Β· unsubstantiated
βVegan, cruelty free, non-toxic, and benzo-freeβingredient Β· unsubstantiated
βPlant based formula includes ingredients with little to no waste by-product (sugar cane, manioc, cotton and corn)βingredient Β· unsubstantiated
βNail polish remover consists of only three ingredients including horsetail plant extractβingredient Β· unsubstantiated
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.