How ROJA London built this send — a new launch email shipped as editorial / long-form on Friday at 10am, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Flow IntimatescampaignPreheader: “Hele kollektionen er ✨endelig✨ på lager”
Offer
Full price
Voice warmth
0.75
Sent
Fri · 10am
Format
Editorial / long-form
How this send compares
When ROJA London does discount it averages 10.0% off — 10.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.83 for ROJA London vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Mix And Match
Hero headline
✨ ENDELIG ✨ Hele badekollektionen er nu på lager
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Live countdown
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP MENSTRUATIONSBADETØJ”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
flowintimates.com
No UTM tagging detected
Tracking domain
flowintimates.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
10am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
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