How ROJA London built this send — a review request email shipped as plain-text on Wednesday at 9am, carrying a loyalty points offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Blomma Beautycampaign
Offer
Loyalty points
Voice warmth
0.92
Sent
Wed · 9am
Format
Plain-text
How this send compares
When ROJA London does discount it averages 10.0% off — 10.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.83 for ROJA London vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Review Request
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Write a google review”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
5
Multi-CTA layout
Primary destination URL
blommabeauty.com
No UTM tagging detected
Tracking domain
blommabeauty.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
9am
Send type
campaign
One-off campaign
HappyCohort
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