How ROJA London built this send — a discount led email shipped as editorial / long-form on Wednesday at 8am, carrying a $20 $ off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When ROJA London does discount it averages 10.0% off — 10.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.83 for ROJA London vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Seasonal Availability
Hero headline
Thirty Pound Pamper
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$20 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Aug 31, 2026
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Book Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
blommabeauty.com
No UTM tagging detected
Tracking domain
blommabeauty.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
8am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“30 Minute Holistic Facial for just £30 (usually £50)”efficacy · unsubstantiated
“£10 of your treatment price can be put towards the products used in your facial”guarantee · substantiated
Products featured
Holistic Facial (30 Minutes)$30hero
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