How DIVA built this send — a social proof email shipped as user-generated on Saturday at 9am, carrying a 10% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
10% off — 10.7 points shallower than the tracked set average of 20.7% (this brand averages 12.6% when it discounts).
Voice warmth 0.77 for DIVA vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Brand Story
Hero headline
Real Talk from Real Users
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
$35
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP DIVA”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
1“SHOP DIVA”→ Collection · primary
2“HEAR FROM OUR FOUNDERS”→ Content / blog
3“Shop All”→ Collection
4“Shop Bundles”→ Collection
5“DIVA's Impact”→ Content / blog
6“Read The Blog”→ Content / blog
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“2% of your purchase directly supports menstrual equity and enviro initiatives.”sustainability · unsubstantiated
“100% Medical Grade Silicone”ingredient · substantiated
“Up to 12 hours wear”efficacy · unsubstantiated
Products featured
DivaCup Model 1hero
DIVA Bundles
HappyCohort
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