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Shea Radiance/African Beauty Rituals / Clean Ingredients/email teardown

Welcome to the Radiance Revolution! ✨

How Shea Radiance built this send — a african beauty rituals / clean ingredients email shipped as mixed / modular on Tuesday at 8am, carrying a 10% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Shea RadianceflowPreheader: “Your first step to glowing, hydrated skin → ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.80
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
  • 10% off — 10.7 points shallower than the tracked set average of 20.7% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.80 for Shea Radiance vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
African Beauty Rituals / Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Discount
Hero headline
Your First Step to Glowing, Hydrated Skin
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SAVE 10% NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Inspired by timeless African beauty rituals and powered by nature”ingredient · unsubstantiated
  • “Our products don't just moisturize, they nurture your skin for a glow that comes from within”efficacy · unsubstantiated
  • “Sold at Whole Foods Market, Wegmans, Thrive Market, and Amazon”social proof · substantiated
  • “8% Glycolic Acid + Aloe Vera”ingredient · substantiated
  • “Chaga Mushrooms + Niacinamide”ingredient · substantiated
Products featured
  • Hydrating Regimenhero
  • Gentle Renewing Cleanser
  • Gentle Exfoliating Glycolic Solution 8% + Aloe Vera
  • Restorative Hydrating Lotion with Chaga Mushrooms and Niacinamide
  • 3 Piece Moisture Bundlehero
  • African Black Soap Body Wash with Colloidal Oatmeal Lavender & Rosemary
  • Nourishing Body Cream with Shea Butter & Colloidal Oatmeal Lavender Bliss
  • Whipped Body Butter with Colloidal Oatmeal Lavender Bliss Small
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.