How The Scents of Wood Company built this send — a bundle deal email shipped as editorial / long-form on Sunday at 2pm, carrying a $40 bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: The Scents of Wood CompanycampaignPreheader: “Do not miss it. Choose any ten fragrances from the full collection before midnight tonight. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$40 off
Voice warmth
0.55
Sent
Sun · 2pm
Format
Editorial / long-form
How this send compares
When The Scents of Wood Company does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.69 for The Scents of Wood Company vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Bundle Deal
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discovery Sampling
Hero headline
Ten Scents. Your Choice. Ends Tonight.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
$40 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“Ten fragrances for $40 — the same price as our standard six-piece set”efficacy · unsubstantiated
Products featured
Discovery 10 Sample Kit Promo$40hero
HappyCohort
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