How The Scents of Wood Company built this send — a discovery bundle email shipped as editorial / long-form on Friday at 11pm, carrying a $40 bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When The Scents of Wood Company does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.69 for The Scents of Wood Company vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Discovery Bundle
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Limited Time Urgency
Hero headline
Ten Scents. Your Choice. This Weekend Only.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
$40 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now!”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Our most generous discovery offer is back”social proof · unsubstantiated
Products featured
Discovery 10 Sample Kit$40hero
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