How SALT & STONE built this send — a social proof email shipped as product hero on Wednesday at 12pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When SALT & STONE does discount it averages 10.0% off — 10.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.60 for SALT & STONE vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Scent Story
Hero headline
Lily & Yuzu gets compliments
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$90
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP LILY & YUZU”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Five-star reviews are cruising in”social proof · unsubstantiated
“I am hooked. I have a collection of expensive perfumes and have yet to smell anything as great as Lily & Yuzu. — Sophia G.”social proof · substantiated
“This is the scent I've been on the hunt for over a decade. — Nancy S.”social proof · substantiated
“The scent is pure spa vibes. It feels like being on vacation somewhere serene. — Tyra J.”social proof · substantiated
Products featured
Lily & Yuzu Body Washhero
Lily & Yuzu Deodorant
Lily & Yuzu Body Mist
Best Sellers Setbestseller
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