How Rose Inc built this send — a shade finder quiz email shipped as editorial / long-form on Thursday at 7pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Rose Incflow
Offer
15% off
Voice warmth
0.60
Sent
Thu · 7pm
Format
Editorial / long-form
How this send compares
15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 15.0% when it discounts).
Voice warmth 0.66 for Rose Inc vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Shade Finder Quiz
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Welcome Discount
Hero headline
Meet Your Match
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Try Shade Finder”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
7pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Let AI-driven technology create a custom complexion routine based on your skin concerns and desired results”efficacy · unsubstantiated
“Clean Beauty Powered by Science”ingredient · unsubstantiated
Products featured
No products named.
HappyCohort
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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.