RiseWell/Clean Ingredients/email teardown

Discover the Mineral Behind RiseWell.🌿

How RiseWell built this send β€” a clean ingredients email shipped as editorial / long-form on Monday at 2pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: RiseWellcampaignPreheader: β€œNaturally derived. Science-backed. Built for your daily routine. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.65
Sent
Mon Β· 2pm
Format
Editorial / long-form
How this send compares
  • When RiseWell does discount it averages 20.0% off β€” 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.71 for RiseWell vs 0.69 across the set β€” right on the set median.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
The Ingredient Worth Understanding.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$40
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
β€œWeβ€β€œYou”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œLEARN MORE ABOUT HA”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words β€” 'Learn how', 'Read more'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
  1. 1β€œLEARN MORE ABOUT HA”→ Content / blog Β· primaryctrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_0
  2. 2β€œRiseWell Instagram Link”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_1
  3. 3β€œRiseWell Facebook”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_2
  4. 4β€œRiseWell PRO Email”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_3
  5. 5β€œRiseWell TikTok”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_4
  6. 6β€œRiseWell PRO”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_5
  7. 7β€œRiseWell Original”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_6
  8. 8β€œRiseWell Kids”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_7
  9. 9β€œRiseWell Mints”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_8
  10. 10β€œRiseWell Shop All”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_9
  11. 11β€œRisewell logo”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_10
  12. 12β€œTerms & Conditions”→ Product pagectrk.klclick1.com/l/01KXDW0G8J7TBHQN8JM49G0Q8E_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06

Send timing

Day
Monday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œHydroxyapatite (HA) is a naturally occurring mineral clinically proven to work.”efficacy Β· substantiated
  • β€œIt supports enamel health, leaves teeth feeling smoother, and supports a naturally white look over time.”efficacy Β· substantiated
  • β€œHA is 100% natural and completely safe to swallow, which is why it works just as well for children as it does for adults.”ingredient Β· substantiated
  • β€œ30 Day Money Back Guarantee”guarantee Β· substantiated
Products featured
  • RiseWell Toothpaste (Original)hero
  • RiseWell PRO
  • RiseWell Kids
  • A-HA Mints
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.