How RiseWell built this send β a clean ingredients email shipped as product hero on Friday at 2pm, carrying a 30% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
30% off β 9.3 points deeper than the tracked set average of 20.7% (this brand averages 20.0% when it discounts).
Voice warmth 0.71 for RiseWell vs 0.69 across the set β right on the set median.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Small Rituals & Lasting Wellness
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP BRIGHT SMILESβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βAll natural oral care with hydroxyapatite, fluoride free, safe to swallow and safe for kidsβingredient Β· unsubstantiated
βProducts dentists developed and families rely onβefficacy Β· unsubstantiated
β30 Day Money Back Guaranteeβguarantee Β· substantiated
Products featured
Mineral Toothpastehero
RiseWell Original
RiseWell Kids
A-Ha Mints
HappyCohort
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