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Rahua/Clean Ingredients/email teardown

Your rainforest ritual begins now 🌿

How Rahua built this send β€” a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: RahuaflowPreheader: β€œTake 15% off your first order! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Tue Β· 7am
Format
Mixed / modular
How this send compares
  • 15% off β€” 5.7 points shallower than the tracked set average of 20.7% (this brand averages 20.7% when it discounts).
  • Voice warmth 0.68 for Rahua vs 0.69 across the set β€” right on the set median.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Customer Discount
Hero headline
Welcome to Rahua
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œClaim 15% Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words β€” 'Claim your gift', 'Redeem'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œYour journey to longer, stronger, shinier, healthier hair starts here.”efficacy Β· unsubstantiated
  • β€œA new understanding of natural beauty”ingredient Β· unsubstantiated
  • β€œ78% (visible price/stat in email)”social proof Β· unsubstantiated
Products featured
  • Classic Shampoobestseller
  • Classic Conditionerbestseller
  • Voluminous Shampoobestseller
  • Voluminous Conditionerbestseller
  • Aloe Vera Shampoo
  • Aloe Vera Conditioner
  • Hydration Shampoo
  • Hydration Conditioner
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.