Puissante / Discount Led / email teardown
Soldes Puissante π₯β€οΈ How Puissante built this send β a discount led email shipped as mixed / modular on Monday at 4am, carrying a 40% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Mon, Jul 13, 2026 From: L'Γ©quipe Puissante campaign Preheader: βEt si cet Γ©tΓ©, vous dΓ©couvriez quelque chose de nouveau ? Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
40% off β 19.3 points deeper than the tracked set average of 20.7% (this brand averages 30.8% when it discounts).Voice warmth 0.86 for Puissante vs 0.69 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Sale
Hero headline
SOLDES Jusqu'Γ -40%
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.85
βWeβ βYouβ
Expressiveness 0.80
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βJ'EN PROFITE !β
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
trk.puissante.co
No UTM tagging detected
Tracking domain
β
ESP fingerprint Β· Unknown
All CTAs Β· top to bottom
1 βJ'EN PROFITE !β β Collection Β· primary trk.puissante.co/ls/click 2 βJ'EN PROFITE !β β Product page trk.puissante.co/ls/click 3 βJusqu'Γ -40% et une fouta offerte dΓ©s 150β¬ d'achatβ β Product page trk.puissante.co/ls/click 4 βCOCOβ β Product page trk.puissante.co/ls/click 5 βLE COCO Γ 99β¬β β Product page trk.puissante.co/ls/click 6 βChouchouβ β Product page trk.puissante.co/ls/click 7 βLE CHOUCHOU Γ 94β¬β β Product page trk.puissante.co/ls/click 8 βBISOUβ β Product page trk.puissante.co/ls/click 9 βLE BISOU Γ 89 β¬β β Product page trk.puissante.co/ls/click 10 βMINI COCOβ β Product page trk.puissante.co/ls/click 11 βLE MINI-COCO Γ 79 β¬β β Product page trk.puissante.co/ls/click 12 βTOUPIEβ β Product page trk.puissante.co/ls/click 05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
No explicit claims detected.
Products featured
Coco $99 Chouchou $94 Bisou $89 Mini Coco $79 Toupie $49 Lubrifiant $9 HappyCohort
See how your brand compares β open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Puissante β All discount led emails β All % off offers β