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Puissante/Intimate Wellness Quiz/email teardown

Quel profil intime êtes-vous ? 😉

How Puissante built this send — a intimate wellness quiz email shipped as mixed / modular on Thursday at 9am, carrying a % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Lola de PuissantecampaignPreheader: “Faites notre QUIZ pour le savoir ! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
% off
Voice warmth
0.90
Sent
Thu · 9am
Format
Mixed / modular
How this send compares
  • When Puissante does discount it averages 30.8% off — 10.0 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.86 for Puissante vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Intimate Wellness Quiz
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
Quel profil intime êtes-vous ?
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.90
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“DÉCOUVRIR MON PROFIL”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
27
Multi-CTA layout
Primary destination URL
trk.puissante.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
9am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Gel intime Made in France”ingredient · unsubstantiated
  • “Nettoyant vibromasseur 99% d'ingrédients naturels”ingredient · unsubstantiated
Products featured
  • Cure libido & lubrification$35
  • Pack vibros stars$229bestseller
  • Baume hydratant et apaisant intime$19
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.