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Polite Society/New Launch/email teardown

NEW Missbehave Weightless Maximum Volume Mascara

How Polite Society built this send — a new launch email shipped as product hero on Sunday at 5pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Polite SocietycampaignPreheader: “Maximum volume & major lift ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.70
Sent
Sun · 5pm
Format
Product hero
How this send compares
  • 15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 12.9% when it discounts).
  • Voice warmth 0.76 for Polite Society vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Beauty
Hero headline
introducing MISSBEHAVE WEIGHTLESS MAXIMUM VOLUME MASCARA
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“shop now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“shop now”→ Product page · primaryctrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_0
  2. 2“Missbehave”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_1
  3. 3“New Weightless Maximum Volume Mascara”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_2
  4. 4“NEW”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_3
  5. 5“SETS”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_4
  6. 6“SHADE FINDER”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_5
  7. 7“ABOUT”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_6
  8. 8“Sign Up for Texts”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_7
  9. 9“Button Text”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_8
  10. 10“Customer Service”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_11
  11. 11“T&Cs”→ Product pagectrk.klclick1.com/l/01KXBQJYGR01S256NPZXBWB0BZ_15
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Sunday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Weightless Maximum Volume & Major Lift”efficacy · unsubstantiated
  • “Vegan & Cruelty Free”ingredient · unsubstantiated
  • “Non-Toxic Clean Beauty”ingredient · unsubstantiated
  • “Makeup Meets Skincare”efficacy · unsubstantiated
Products featured
  • Missbehave Weightless Maximum Volume Mascaranew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.